Explore two easy ways to invest for your future.

Get started with investing options that give you the flexibility to engage on your terms, with low minimums and less cost. Invest on your own with a self-directed brokerage account or work virtually with a team of financial advisors who can provide guidance and support when you need it.

Collaborate with an advisor

Invest on your own

Designed for

Investors who want to collaborate with a financial advisor via video or phone to develop a personalized financial plan and provide ongoing support.

Investors who want to create and manage their own portfolio in a self-directed brokerage account.

Type of investments

Get matched to a professionally built portfolio that’s aligned with your investing objectives and preferences.

Choose from stocks, bonds, options, exchange-traded funds (ETFs)1and over 10,000 mutual funds to trade.

Ongoing support

Access to a team of licensed financial advisors who provide personalized guidance, including an annual progress review.

Access to digital educational resources and transactional customer service support.

Promotions

$200 cash bonus for Smart Rewards® members who open a Wealth Connect account with at least $25,000.2

Up to $100 cash bonus for Smart Rewards® members who invest in a new Self-directed investing account.3

Starting balance

$25,000 minimum

$0 minimum

Pricing

Varies based on assets under management, asset allocation and account type.

$0commissions4for stock and ETF trades online, with no annual account fee.

Start investing or learn more

Designed for

Collaborate with an advisor

Investors who want to collaborate with a financial advisor via video or phone to develop a personalized financial plan and provide ongoing support.

Invest on your own

Investors who want to create and manage their own portfolio in a self-directed brokerage account.

Type of investments

Collaborate with an advisor

Get matched to a professionally built portfolio that’s aligned with your investing objectives and preferences.

Invest on your own

Choose from stocks, bonds, options, exchange-traded funds (ETFs)1and over 10,000 mutual funds to trade.

Ongoing support

Collaborate with an advisor

Access to a team of licensed financial advisors who provide personalized guidance, including an annual progress review.

Invest on your own

Access to digital educational resources and transactional customer service support.

Promotions

Collaborate with an advisor

$200 cash bonus for Smart Rewards® members who open a Wealth Connect account with at least $25,000.2

Invest on your own

Up to $100 cash bonus for Smart Rewards® members who invest in a new Self-directed investing account.3

Starting balance

Collaborate with an advisor

$25,000 minimum

Invest on your own

$0 minimum

Pricing

Collaborate with an advisor

Varies based on assets under management, asset allocation and account type.

Invest on your own

$0commissions4for stock and ETF trades online, with no annual account fee.

Start investing or learn more

Collaborate with an advisor

Invest on your own

Self-directed investing is only available to current clients of U.S. Bancorp Advisors and its affiliate U.S. Bank. Not a customer yet? We can help you get started.

Looking for a higher level of support?

Partner with a dedicated financial advisor who can provide comprehensive financial planning and investment guidance to address your more complex financial needs. You’ll get one-on-one guidance to help you move toward the future you envision. Our Wealth Management Advisors work with clients with investment balances of $100,000 or more.

How do I start investing?

If you're newer to investing, you'll want to consider your short- and long-term goals, your tolerance for risk, how much you plan to invest, and whether you feel comfortable investing on your own or want the guidance of a financial advisor.

A good way to start investing for your future is through an individual retirement account (IRA). This tax-advantaged account allows your money to grow on a tax-deferred or tax-free basis, depending on the type of IRA you open. Work with a financial advisor from our team of advisors to help determine which type of IRA is the best fit. Or, if you're confident and know which IRA is right for your situation, you can open an IRA yourself with self-directed investing and build it using our helpful resources.

Not sure where to start?

Have questions about how to get started or which option is best for you? We're here to help. Just give us a call at 844-235-8368 or schedule an appointment online.

Explore our news and insights

Market news

Read our up-to-date reports on economic events and news from the markets.



Is managing your own IRA right for you?

If you’re the type of investor who likes to do your own research, managing your own IRA could be a good option for you. Review the pros and cons of a self managed individual retirement account.

How to handle market volatility

Understanding the why behind market volatility can help you manage your risk. Here are five strategies for handling market volatility.

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Disclosures

  1. Exchange Traded Funds (ETFs) are subject to risks similar to those of stocks, such as market risk. Investing in ETFs may bear indirect fees and expenses charged by ETFs in addition to its direct fees and expenses, as well as indirectly bearing the principal risks of those ETFs. ETFs may trade at a discount to their net asset value and are subject to the market fluctuations of their underlying investments.

  2. This offer is valid for clients who are 18 years or older and are enrolled in U.S. Bank Smart Rewards®, who open a new investment account with a U.S. Bancorp Advisors financial advisor in Wealth Connect available exclusively at 855-330-6915 and add net new assets of at least $25,000 (the “Threshold Amount”) into the new account within 60 days, and maintain the Threshold Amount for 180 days. Funds currently held at U.S. Bancorp Advisors are not applied to the Threshold Amount. Note that it can take up to six weeks for any external transfers to be completed.

    *Please note: Offer is applicable to most non-qualified investment accounts and qualified account IRAs. The offer is not available for accounts opened with a U.S. Bancorp Advisors financial advisor located in a U.S. Bank branch or other locations other than the Wealth Connect team and not available for the following account types/products: Insurance products, annuities, self-directed accounts, 529 college savings plans, estate accounts, UTMA/UGMA, Rollover IRAs coming from an employer sponsored retirement plan, and employer sponsored retirement plans including but not limited to 401(k), profit sharing, SEP-IRA, SIMPLE IRA and other employer sponsored retirement plan types. Offer is not valid if you have received other Wealth Connect offers within the past 24 months.

    If you qualify for the Bonus Offer, continue to meet the Threshold Amount, your investment account will be credited with the Bonus Amount within 7 – 9 months.  If you deposit assets into a qualified account (IRA), the Bonus amount will be paid to the qualified account (IRA) as earnings. You must maintain the Threshold Amount deposited for 180 days. If (a) you meet the other qualifications and (b) fund your investment account with a threshold amount of $25,000 or more, you will qualify to receive $200 (the “Bonus Amount”).

    The Threshold Amount is defined as the total amount of eligible cash or securities received in the account minus withdrawals and transfers of securities out of the account as of the deadline to fund the account. Capital gains, interest, and dividends from investments will not be counted. Market fluctuation after deposit will not impact Threshold Amount for purposes of determining qualification.  If multiple accounts are funded by a customer, the offer will be paid to the investment account with the highest Threshold Amount.  All accounts are subject to approval and applicable terms and fees. Account must be open and in good standing at the time the bonus is credited to receive the bonus.

    This offer is not transferable and should not be viewed or construed as a recommendation or solicitation to invest in a security or a particular type of security or securities account, nor should it be considered fiduciary investment advice or a suggestion that a brokerage or advisory account is appropriate for you or in your best interests.

    Additional information on the brokerage and advisory services available through U.S. Bancorp Advisors including associated fees is available in our Client Relationship Summary (form CRS). Limit one bonus per customer. Assets in multiple accounts will not be aggregated for purposes of meeting the Threshold Amount.

    You understand and agree that any taxes relating to the receipt of the bonus are your responsibility. The value of the bonus you receive may constitute taxable income. U.S. Bancorp Advisors may issue an Internal Revenue Service Form 1099 (or other appropriate form) to you that reflects the value of the bonus. 

    Offer void where prohibited. U.S. Bancorp Advisors reserves the right to restrict or revoke this Bonus Offer at any time. Other terms and conditions may apply. Offer is not valid for non-U.S. residents and Wealth Management Advisors registered with U.S. Bancorp Advisors. Certain states and local jurisdictions have laws that limit or restrict public employees from accepting items of value from vendors such as U.S. Bancorp Advisors that provide services to public institutions. Some public entities such as governments, state universities, health care organizations, etc., also have internal policies that may contain similar restrictions. If you are a public official or employee, you should determine if one of these laws or internal policies applies to you. By accepting the bonus, U.S. Bancorp Advisors assumes that you are in compliance with your jurisdiction's laws and institution's internal policies.

  3. This offer is valid for clients who are 18 years or older and are enrolled in U.S. Bank Smart Rewards®, who open a new U.S. Bancorp Advisors Self-directed investing account and add net new assets of at least $1,000 into the new account within 30 days and maintain the Threshold Amount (as defined below) for 90 days. Funds currently held at U.S. Bancorp Advisors are not applied to the Threshold Amount. Note that it can take up to six weeks for any external transfers to be completed.

    The offer is applicable to most non-tax-qualified investment accounts and individual retirement accounts (IRAs). The offer is not available for the following account types/products: Insurance products, annuities, 529 college savings plans, estate accounts, UTMA/UGMA, Rollover IRAs coming from an employer sponsored retirement plan, and employer sponsored retirement plans including but not limited to 401(k), profit sharing, SEP-IRA and SIMPLE IRA plans.  U.S. Bancorp Advisors in its discretion will determine whether an account type is eligible for the offer. Offer is not valid if you have received other Self-directed investing bonus offers within the past 24 months.

    If you qualify for the offer, continue to meet the Threshold Amount, your qualifying investment account will be credited a bonus in the amount described below (the “Bonus Amount”) within 5 to 7 months of account opening.  If you deposit assets into a qualified account (IRA), the Bonus Amount will be paid to the qualifying IRA as earnings.

    The Bonus Amount you receive will depend on the dollar amount of net new assets for your investment account (the “Threshold Amount”). You must maintain the Threshold Amount deposited for 90 days. If (a) you meet the other qualification requirements and (b) fund your investment account with a Threshold Amount of $1,000 to $9,999, you will qualify to receive a Bonus Amount of $50, or if you fund your investment account with a Threshold Amount of $10,000 or more, you will qualify to receive a Bonus Amount of $100.

    The Threshold Amount is defined as the total amount of eligible cash or securities received in the account minus withdrawals and transfers of cash and securities out of the account as of relevant dates. Capital gains, losses, interest, and dividends from investments will not be counted. Market fluctuation after deposit will not impact the Threshold Amount for purposes of determining qualification.  If multiple accounts are funded by a customer, the offer will be paid to the investment account with the highest Threshold Amount.  All accounts are subject to approval and applicable terms and fees. Account must be open and in good standing at the time the bonus is credited to receive the bonus.

    This offer is not transferable and should not be viewed or construed as a recommendation or solicitation to invest in a security or a particular type of security or securities account, nor should it be considered fiduciary investment advice or a suggestion that a self-directed investing account is appropriate for you or in your best interests based on your individual financial circumstances.

    Limit one bonus per customer. To qualify, you must deposit the Threshold Amount in a single qualifying account.  Assets in multiple accounts will not be aggregated for purposes of meeting the Threshold Amount.

    You understand and agree that any taxes relating to the receipt of the bonus are your responsibility. The value of the bonus you receive may constitute taxable income. U.S. Bancorp Advisors may issue an Internal Revenue Service Form 1099 (or other appropriate form) to you that reflects the value of the bonus. 

    Offer void where prohibited. U.S. Bancorp Advisors reserves the right to restrict or revoke this Bonus Offer at any time. Other terms and conditions may apply. Offer is not valid for, or available to, non-U.S. residents and Wealth Management Advisors registered with U.S. Bancorp Advisors. Certain states and local jurisdictions have laws that limit or restrict public employees from accepting items of value from vendors such as U.S. Bancorp Advisors that provide services to public institutions. Some public entities such as governments, state universities, health care organizations, etc., also have internal policies that may contain similar restrictions. If you are a public official or employee, you should determine if one of these laws or internal policies applies to you. By accepting the bonus, U.S. Bancorp Advisors assumes that you are in compliance with your jurisdiction's laws and institution's internal policies.

  4. No trading fees applies to online equity trades, exchange traded funds (ETFs), closed-end funds and no-load mutual funds. For options, there is a fee of $4.95 per order, plus $1.00 per contract. Mutual funds with sales loads are subject to applicable sales charges according to the prospectus. Find out more about fee information on our self-directed brokerage fees page.

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Investment and insurance products and services including annuities are:
Not a deposit • Not FDIC insured • May lose value • Not bank guaranteed • Not insured by any federal government agency.

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U.S. Investments is a marketing logo for U.S. Bancorp Advisors.

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For U.S. Bancorp Advisors:

Please refer to our disclosures and agreements.

Brokerage and investment advisory products and services are offered by U.S. Bancorp Advisors, LLC, an SEC-registered broker-dealer, investment adviser, member FINRA / SIPC, and subsidiary of U.S. Bancorp and affiliate of U.S. Bank, N.A.

U.S. Bancorp Advisors and their representatives do not provide tax or legal advice. Your tax and financial situation are unique. You should consult your tax and/or legal advisor for advice and information concerning your particular situation.

Insurance services are offered by USBA Insurance Services, a dba of U.S. Bancorp Advisors, having a California domicile and principal place of business at 800 N. Brand Blvd., 16th Floor, Glendale, CA 91203, CA Insurance License #6011694. Products may not be available in all states.

The Financial Industry Regulatory Authority (FINRA) Rule 2267 provides for BrokerCheck to allow investors to learn about the professional background, business practices, and conduct of FINRA member firms or their brokers. To request such information, contact FINRA toll-free at 1-800‐289‐9999 or via https://brokercheck.finra.org. An investor brochure describing BrokerCheck is also available through FINRA.

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For U.S. Bank:

U.S. Bank is not responsible for and does not guarantee the products, services or performance of U.S. Bancorp Advisors, LLC.

U.S. Bank does not offer insurance products. Insurance products are available through our affiliate USBA Insurance Services.