Get rewarded for investing in your future.
Up to $100 cash bonus for Smart Rewards® members who invest in a new self-directed investing account.3
Securely view all your investment accounts online using usbank.com or the U.S. Bank mobile app.
Get stock, ETF and mutual fund reports, and compare indices with interactive charts.
Trade online with $0 commissions2 for stocks and ETFs. Also get access to trade options and over 10,000 mutual funds.
For a limited time, Smart Rewards® members can earn up to a $100 cash bonus for opening a new Self-directed investing account.3

Invest your way with the freedom you deserve. Our self-directed investing platform lets you take control of your financial future with the tools and resources to make informed decisions. Whether you're creating your first portfolio or an experienced trader, this platform helps you work towards your goals with confidence.
Trade stocks, mutual funds, ETFs and options directly online. Simply choose your account type – taxable, traditional IRA, Roth IRA or SEP IRA – and get started.
Opening an account is fast, secure, and gives you immediate access to the markets.
Self-directed investing is only available to current clients of U.S. Bancorp Advisors and its affiliate U.S. Bank. Not yet a client? We’re here to help you get started—give us a call at 800-888-4700.
Partner with a team of experienced financial advisors to craft a personalized financial plan tailored to your unique goals. Using a collaborative approach and advanced wealth planning technology, we’ll simplify your investment decisions and help you stay on track.
Get answers to your self-directed investing questions. Start here or view all FAQ.
For DIY investors, self-directed investing allows you to trade stocks, mutual funds, ETFs and options yourself, directly online. When you open a self-directed brokerage account, you choose what you would like to invest in, as well as when you would like to buy, sell or trade investments in your portfolio.
A self-directed brokerage account lets you manage your investments independently. Trade stocks, ETFs, mutual funds, bonds, and options online or through the mobile app. You can also place trades over the phone through U.S. Bancorp Advisors Client Service Center at 800-888-4700 (additional fee applies). Plus, enjoy free access to online tools and resources to help you make informed decisions.
You can begin trading as soon as your account is approved and funding received.
There are no commissions on stock and ETF trades made online, and no annual account fees. Find out more fee information on our brokerage fees page.
You have the option of opening different types of accounts when you choose self-directed investing, including:
Individual accounts
Joint accounts
Traditional IRAs
Roth IRAs
SEP IRAs
You must have an existing U.S. Bank or U.S. Bancorp Advisors relationship and access to your accounts online to open any of these self-directed investing account types. Other account types not listed are not available for self-directed investing at this time.