Access

Securely view all your investment accounts online using usbank.com or the U.S. Bank mobile app.

Research

Get stock, ETF and mutual fund reports, and compare indices with interactive charts.

Invest

Trade online with $0 commissions2 for stocks and ETFs. Also get access to trade options and over 10,000 mutual funds.

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Up to $100 cash bonus

For a limited time, Smart Rewards® members can earn up to a $100 cash bonus for opening a new Self-directed investing account.3

  • Invest $1,000 – $9,999 to get a $50 cash bonus.
  • Invest $10,000 or more to get a $100 cash bonus.

Couple enjoying free time while earning interest on their accounts

Get started investing and trading

Invest your way with the freedom you deserve. Our self-directed investing platform lets you take control of your financial future with the tools and resources to make informed decisions. Whether you're creating your first portfolio or an experienced trader, this platform helps you work towards your goals with confidence.

Trade stocks, mutual funds, ETFs and options directly online. Simply choose your account type – taxable, traditional IRA, Roth IRA or SEP IRA – and get started.

  • No trading fees2
  • No annual account fees
  • No investment minimum

Opening an account is fast, secure, and gives you immediate access to the markets.

Self-directed investing is only available to current clients of U.S. Bancorp Advisors and its affiliate U.S. Bank. Not yet a client? We’re here to help you get started—give us a call at 800-888-4700.

Looking for professional guidance to manage your investments?

Partner with a team of experienced financial advisors to craft a personalized financial plan tailored to your unique goals. Using a collaborative approach and advanced wealth planning technology, we’ll simplify your investment decisions and help you stay on track.

  • Tailored support: Work with a team of advisors who create strategies aligned with your financial needs.
  • Flexible access: Connect with us on your terms—via phone, email or video.
  • Collaborative investing: Simplify your financial life while making your investments work harder for you.

Frequently asked questions

Get answers to your self-directed investing questions. Start here or view all FAQ.

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Disclosures

Please refer to our disclosures and agreements.

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  1. Exchange Traded Funds (ETFs) are subject to risks similar to those of stocks, such as market risk. Investing in ETFs may bear indirect fees and expenses charged by ETFs in addition to its direct fees and expenses, as well as indirectly bearing the principal risks of those ETFs. ETFs may trade at a discount to their net asset value and are subject to the market fluctuations of their underlying investments.

  2. No trading fees applies to online equity trades, exchange traded funds (ETFs), closed-end funds and no-load mutual funds. For options, there is a fee of $4.95 per order, plus $1.00 per contract. Mutual funds with sales loads are subject to applicable sales charges according to the prospectus. Find out more about fee information on our self-directed brokerage fees page.

  3. This offer is valid for clients who are 18 years or older and are enrolled in U.S. Bank Smart Rewards®, who open a new U.S. Bancorp Advisors Self-directed investing account and add net new assets of at least $1,000 into the new account within 30 days and maintain the Threshold Amount (as defined below) for 90 days. Funds currently held at U.S. Bancorp Advisors are not applied to the Threshold Amount. Note that it can take up to six weeks for any external transfers to be completed.

    The offer is applicable to most non-tax-qualified investment accounts and individual retirement accounts (IRAs). The offer is not available for the following account types/products: Insurance products, annuities, 529 college savings plans, estate accounts, UTMA/UGMA, Rollover IRAs coming from an employer sponsored retirement plan, and employer sponsored retirement plans including but not limited to 401(k), profit sharing, SEP-IRA and SIMPLE IRA plans.  U.S. Bancorp Advisors in its discretion will determine whether an account type is eligible for the offer. Offer is not valid if you have received other Self-directed investing bonus offers within the past 24 months.

    If you qualify for the offer, continue to meet the Threshold Amount, your qualifying investment account will be credited a bonus in the amount described below (the “Bonus Amount”) within 5 to 7 months of account opening.  If you deposit assets into a qualified account (IRA), the Bonus Amount will be paid to the qualifying IRA as earnings.

    The Bonus Amount you receive will depend on the dollar amount of net new assets for your investment account (the “Threshold Amount”). You must maintain the Threshold Amount deposited for 90 days. If (a) you meet the other qualification requirements and (b) fund your investment account with a Threshold Amount of $1,000 to $9,999, you will qualify to receive a Bonus Amount of $50, or if you fund your investment account with a Threshold Amount of $10,000 or more, you will qualify to receive a Bonus Amount of $100.

    The Threshold Amount is defined as the total amount of eligible cash or securities received in the account minus withdrawals and transfers of cash and securities out of the account as of relevant dates. Capital gains, losses, interest, and dividends from investments will not be counted. Market fluctuation after deposit will not impact the Threshold Amount for purposes of determining qualification.  If multiple accounts are funded by a customer, the offer will be paid to the investment account with the highest Threshold Amount.  All accounts are subject to approval and applicable terms and fees. Account must be open and in good standing at the time the bonus is credited to receive the bonus.

    This offer is not transferable and should not be viewed or construed as a recommendation or solicitation to invest in a security or a particular type of security or securities account, nor should it be considered fiduciary investment advice or a suggestion that a self-directed investing account is appropriate for you or in your best interests based on your individual financial circumstances.

    Limit one bonus per customer. To qualify, you must deposit the Threshold Amount in a single qualifying account.  Assets in multiple accounts will not be aggregated for purposes of meeting the Threshold Amount.

    You understand and agree that any taxes relating to the receipt of the bonus are your responsibility. The value of the bonus you receive may constitute taxable income. U.S. Bancorp Advisors may issue an Internal Revenue Service Form 1099 (or other appropriate form) to you that reflects the value of the bonus. 

    Offer void where prohibited. U.S. Bancorp Advisors reserves the right to restrict or revoke this Bonus Offer at any time. Other terms and conditions may apply. Offer is not valid for, or available to, non-U.S. residents and Wealth Management Advisors registered with U.S. Bancorp Advisors. Certain states and local jurisdictions have laws that limit or restrict public employees from accepting items of value from vendors such as U.S. Bancorp Advisors that provide services to public institutions. Some public entities such as governments, state universities, health care organizations, etc., also have internal policies that may contain similar restrictions. If you are a public official or employee, you should determine if one of these laws or internal policies applies to you. By accepting the bonus, U.S. Bancorp Advisors assumes that you are in compliance with your jurisdiction's laws and institution's internal policies.

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Investment and insurance products and services including annuities are:
Not a deposit • Not FDIC insured • May lose value • Not bank guaranteed • Not insured by any federal government agency.

U.S. Investments is a marketing logo for U.S. Bancorp Advisors.

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For U.S. Bancorp Advisors:

U.S. Bancorp Advisors and their representatives do not provide tax or legal advice. Your tax and financial situation are unique. You should consult your tax and/or legal advisor for advice and information concerning your particular situation.

Brokerage and investment advisory products and services are offered by U.S. Bancorp Advisors, LLC, an SEC-registered broker-dealer, investment adviser, member FINRA / SIPC, and subsidiary of U.S. Bancorp and affiliate of U.S. Bank, N.A.

Insurance services are offered by USBA Insurance Services, a dba of U.S. Bancorp Advisors, having a California domicile and principal place of business at 800 N. Brand Blvd., 16th Floor, Glendale, CA 91203, CA Insurance License #6011694. Products may not be available in all states.

U.S. Bancorp Advisors is registered with the Securities and Exchange Commission as both a broker-dealer and an investment adviser. To understand how brokerage and investment advisory services and fees differ, the Client Relationship Summary and Regulation Best Interest Disclosure are available for you to review.

The Financial Industry Regulatory Authority (FINRA) Rule 2267 provides for BrokerCheck to allow investors to learn about the professional background, business practices, and conduct of FINRA member firms or their brokers. To request such information, contact FINRA toll-free at 1-800‐289‐9999 or via https://brokercheck.finra.org. An investor brochure describing BrokerCheck is also available through FINRA.

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For U.S. Bank:

U.S. Bank is not responsible for and does not guarantee the products, services or performance of U.S. Bancorp Advisors, LLC.

U.S. Bank does not offer insurance products. Insurance products are available through our affiliate USBA Insurance Services.